LG's budget K10 and K4 launch in Europe this week, other markets to follow

LG has announced that its latest budget phones, the K10 and K4, will be starting their global rollout in key markets this week. The initial launch will see the two smartphones rolling out across Europe and the Commonwealth of Independent States (CIS). And LG says that the devices will begin landing across Latin America, the Middle East and Asia in the coming weeks.

As a refresher, LG's K series is meant to offer an attractive design at a modest price. The K10 and the K4 pack 5.3-inch and 4.5-inch screens, respectively, and they both come running Android 5.1 Lollipop out of the box. Other specs, which you can view in full in the press release below, vary by market, but you're looking at decidedly budget-range features all around.

More: First look at LG's K10

Press Release:

LG K SERIES TO BEGIN ROLLOUT IN KEY MARKETS GLOBALLY

Premium Design, Advanced Camera Technology and Unique UX Offered at Competitive Price

SEOUL, Jan. 28, 2016 ― LG Electronics (LG) will begin rolling out two of its K Series models, the K10 and K4, in key global markets including CIS and Europe starting this week. Stage two of the rollout will commence in the weeks to come in Latin America, the Middle East and Asia.

LG's K Series, which was unveiled at CES 2016, is important to LG because of its mass-tier appeal. The K Series was designed with a premium look and feel and offers advanced camera features without a premium price. The glossy pebble design language of the K10 is complemented by LG's new 2.5D Arc Glass for a smooth and seamless look. An intricately woven back cover provides optimal grip, preventing the phone from slipping out of users' hands.

Aimed at a younger audience who enjoy consuming content on their smartphones and actively sharing on social media, the K10 features a 5.3-inch HD In-cell Touch Display, premium-level camera specifications ― up to 13MP on the rear and 8MP on the front ― with an ample 2,300mAh battery.

The K4 is an entry-level device with best-in-class practicality, featuring a 4.5-inch display, 8GB of memory and LTE connectivity. The smartphone incorporates a sleek design that flows naturally into the bezel for a much more comfortable and secure grip. The K4 offers LG's uniquely familiar camera UX such as Gesture Shot and Flash for Selfie inherited from its G Series, making it a standout among competitors.

"Affordable mass-tier phones with advanced features are becoming more and more important," said Juno Cho, President and CEO of LG Electronics Mobile Communications Company. "Our newest K Series is designed for our consumers to experience LG's premium design philosophy and optimized mobile experience across disparate smartphone categories,"

K10 Key Specifications:

• Display: 5.3-inch HD In-cell Touch
• Chipset:
  • LTE: 1.2GHz or 1.3GHz Quad-Core / 1.14GHz Octa-Core
  • 3G: 1.3GHz Quad-Core
• Camera:
  • LTE: Rear 13MP / Front 8MP or 5MP
  • 3G:Rear 8MP / Front 8MP or 5MP
• RAM: 2GB / 1.5GB / 1GB
• ROM: 16GB / 8GB
• Battery: 2,300mAh
• Operating System: Android 5.1 Lollipop
• Size: 146.6 x 74.8 x 8.8mm
• Network: LTE / 3G
• Colors: White / Indigo / Gold
• Others: 2.5D Arc Glass / Gesture Shot / Tap and Shot / Gesture Interval Shot*

K4 Key Specifications:

• Display: 4.5-inch FWVGA
• Chipset: 1.0GHz Quad-Core
• Camera: Rear 5MP / Front 2MP
• Memory: 1GB RAM / 8GB ROM
• Battery: 1,940mAh
• Operating System: Android 5.1 Lollipop
• Size: 131.9 x 66.7 x 8.9mm
• Network: LTE
• Colors: White / Indigo
• Others: Gesture Shot / Flash for Selfie

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