New Simply Prepaid plans feel like a strategy to upsell to postpaid, not offer the best value to customers
I've always been a fan of the way T-Mobile has done prepaid, but with today's announcement of its new Simply Prepaid plans I'm worried that the Un-carrier is going in the wrong direction. On the surface, the plans look pretty good — all you can eat talk and text with three choices (1GB, 3GB or 5GB) of data buckets, all of which undercut its previous prepaid plans by $10 at each data allotment. $40 is now the entry point for these plans, which grabs headlines, but not everything here is an improvement.
To someone walking into a T-Mobile store or checking out their website on Jan. 25 when these plans go into effect that seems like a pretty good deal, and it is, unless you've looked at the plans as they stand now. T-Mobile's Simple Starter plans come in at $40 and $45 currently, with 500MB or 2GB of data, and the higher plans at $50 (1GB), $60 (3GB) and $70 (5GB) offer unlimited Music Freedom music streaming, as well as tethering up to the data allotment and international texting. Something's not adding up here.
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