Sprint has a brand problem — and RadioShack isn't one to take notes from in that category
After some speculation, Sprint confirmed that it would be buying out all of RadioShack's 1,750 stores in conjunction with that company's bankruptcy filing. Rather than clean them out entirely, Sprint will re-launch the stores as co-branded Sprint/RadioShack locations that devote one-third of floor space to selling Sprint's phones and service, with the other two-thirds being the same old RadioShack we all love (for nostalgia reasons) and loathe (for practical reasons).
It's a move that will dramatically increase Sprint's retail locations from 1,100 to 2,850, but I can't really see why this is any way going to fix the issues currently facing Sprint. Of all the things that the carrier could do to positively influence its placement in the wireless market, buying up a bunch of retail stores that just declared bankruptcy shouldn't be high on the list — let me explain.
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