Market research firm IDC's latest numbers showcase the continued rise of Android, which now commands an 81.3 percent market share, up from 78.7 percent in 2013. The entry-level segment was seen as the major growth driver in 2014 as device sales crossed a billion units for the first time. The firm noted that Android and iOS now account for 96.3 percent of all smartphone shipments, a slight increase from the 95.6 percent commanded by the two leading mobile platforms in 2013.
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