Nexus joins the big leagues with premium devices and carrier backing

A new era of Android brings a new strategy for Nexus devices

The announcement of Android 5.0 Lollipop brings us into a new age of Android, with a new design language, important new APIs for developers, and even new categories of device. It's been known for some time what this new Android era — the third, by our calculations — will entail for the platform itself, but it was only yesterday we learned the implications for Google's own hardware.

With the arrival of the Nexus 6 and Nexus 9, the Nexus "subsidy" appears to be a thing of the past. These are relatively expensive, premium products, and they'll launch in the U.S. with support from all the major carriers. There's no doubt it's a significant change from the largely off-contract, Play Store-focused approach of previous years.

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