The Google Pixel 4a is one of our picks for best cheap Android phone, and now it's down to £299 at Amazon UK — the cheapest UK price we've seen for the phone. That's £50 off the already competitve starting price of £349 for Google's most affordable Pixel. Pixels aren't often reduced in price, so now's a great time to jump on one of the best Pixel 4a deals out there.
Google Pixel 4a | £299 at Amazon UK
The Pixel 4a is one of the best value smartphone of the past year, and Amazon's £50 off deal makes it more affordable than ever before. You won't find another phone with a better camera or longer software support lifespan at this price point.
The Google Pixel 4a effectively gives you all the essentials of the much more expensive Pixel 5, with a 5.8-inch display and an equivalent main camera with HDR+ processing and Night Sight capabilities. For most people, it's a solid hardware loadout for most things you're going to be doing on a smartphone. And fans of smaller handsets will appreciate the more compact, one-handable form factor.
What makes the Pixel 4a special is the Google software and smart features, with tight integration with Google apps and services like the Google Assistant. A range of smart services run the background on Pixel phones too, like Now Playing for identifying music when you're out and about, and AI-powered on-device live transcription for any audio on the phone.
While we are expecting to see the Pixel 5a sometime this summer, it's unlikely to be as competitivly priced as the current model is right now. And, being a Pixel, the 4a is supported with Android platform and security updates through until the middle of 2023, so there's plenty of life left in it.
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